I graduated from Plymouth University in September 2011 with a 2:1 in Multimedia Production and Technology. I chose this degree because of my interest in finding innovative and creative methods to tackle existing problems and to ultimately fill voids in the vastly diverse market of today. Studying this degree has enabled me to decipher clients' desires with originality and innovation. This is demonstrated throughout my three-year period studying at university alongside the scope, and content of projects and campaigns I have run both as a sabbatical officer and at OMD.