I graduated from Plymouth University in September 2011 with a 2:1 in Multimedia Production and Technology. I chose this degree because of my interest in finding innovative and creative methods to tackle existing problems and to ultimately fill voids in the vastly diverse market of today. Studying this degree has enabled me to decipher clients' desires with originality and innovation. This is demonstrated throughout my three-year period studying at university alongside the scope, and content of projects and campaigns I have run both as a sabbatical officer and at OMD.

Interactive Billboard

shelters are built for people waiting for buses. However, "Happenings in Bus Shelters" deals with more unconventional "happenings" in them, many of which go unnoticed by the general public. This short video brings them to the attention of all. We have placed a light sensor that is linked to a laptop and projector in the bus shelter. The light sensor sends out a laser beam up to 2 meters away. When the beam is broken, which happens if someone walks passed, the board sends the laptop a different signal; in this case a 1 rather than a 0. In turn this causes our originally projected stationary image on the billboard in the shelter to change and 'come to life'.

We made a few different creatives that play on a loop when the sensor is broken.

The various videos demonstrate the concept of realistic but not often seen activities happening in this particular area. The idea is based on smooth transitions from the original loop to the short clips. Ideally the person in question whom brakes the beam will not even realise they have caused the change.

This post shows the short video clips recorded in the bus shelter at Stone House (Plymouth). This is the video that will be played constantly until movement nearby causes one of the five other videos (randomly selected) to be played.

Loop Video

The five videos cued by the light beam being broken:

Gun Shot



Jacking Up


This is a short video showing our video with the addition of the five random video clips. We have filmed it from a projector using our movement when sitting down at the 'bus stop' as the trigger.

In action